Online MBA with a Business Analytics Concentration

In the era of big data, companies must be prepared to use analytic tools to help them make and defend business decisions. By gaining a greater understanding of the tools and quantitative processes used in business analytics, you can help organizations effectively strategize to meet their goals. The courses in this concentration will help you develop the analytic and project management skills necessary to improve data-based practices in your organization.  

How Will a Business Analytics Concentration Help My Career?

With an MBA focused in business analytics, you can set yourself apart by applying data insights and analytics processes to help your organization make better decisions. You will add to your professional network in MBA@Dayton’s face-to-face online classes and in-person immersions, where you will collaborate with peers and faculty members who have diverse perspectives on business analytics.

Required Elective Courses

The business analytics concentration is composed of three elective courses for nine credits total. You can enroll in the electives at any time during the program once you have completed the core Business Analytics course and any individual prerequisites. 

Marketing Analytics

You will learn the common statistical analytical procedures for making effective marketing decisions.

Analytics: Processes and Applications

You will explore the phases of the analytics life cycle, including data acquisition, modeling, visualization, presentation and delivery.

Project Management

You will review approaches to contemporary professional project management useful for any MBA student and future manager.

Get Started Today

Learn more about the University of Dayton’s online MBA and how you can advance your career in business analytics.

Featured Business Analytics Faculty

Steve Hall
Director of Center for Project Excellence, Full-Time Faculty

Steve Hall is an information technology and operations executive and strategist. He has over 30 years of managerial and technical leadership within publishing, distribution, manufacturing, health care and education, including experience in disciplines such as information systems, infrastructure, operations, telecommunications and engineering.

Michael F. Gorman

Michael Gorman’s fields of research include applied analytics, transportation, pedagogy and experiential learning. He has been awarded multiple international awards and a commendation from the General Assembly of the State of Ohio for excellence in teaching. Gorman has given more than 80 presentations at conferences and events.

About the Department of MIS, OM and Decision Sciences

The courses in this concentration draw on expertise provided by the University of Dayton’s Department of Management Information Systems (MIS), Operations Management (OM) and Decision Sciences. The department emphasizes real-world applications and scholarship, connecting faculty members, students and the business community. Faculty members are known for their research, commitment to teaching and service to the University and the community.

Take the Next Step

Ready to start applying analytical expertise to your organization and your community? Learn more today.