Online MBA with a Concentration in Marketing 

MBA@Dayton’s marketing concentration will help you deepen your marketing knowledge and build practical skills you can apply at work immediately. You will learn strategies to help you enhance your company’s branding, sales and value proposition strategies. The courses in this concentration are designed to help you strategize, execute and defend marketing efforts. 

How Will a Marketing Concentration Help My Career?

With an MBA focused in marketing, you can demonstrate your expertise to employers and apply data-driven marketing strategies to help organizations meet their goals. You will expand your network of marketing professionals in MBA@Dayton’s live online classes and in-person immersions, where you will interact with peers and faculty members who work in the field.

Required Elective Courses

The marketing concentration consists of three elective courses, totaling nine credits. You can begin taking electives once you have completed the core Marketing Management course and any individual course prerequisites. 

Marketing Analytics

You will learn the common statistical analytical procedures for making effective marketing decisions.

Digital Marketing

You will examine Internet marketing and other forms of electronic marketing in the context of business strategy.


You will explore the negotiation process and learn how to apply these skills to persuade stakeholders and meet your goals.

Get Started Today

Learn more about the University of Dayton’s online MBA and how it can help you advance your career in marketing.

Featured Marketing Faculty

Elizabeth Eichler

Elizabeth Eichler has a background in the arts, marketing and innovation. She is an advocate for creativity as a source of business value. Eichler has served as director of marketing for the internationally acclaimed Shakespeare Theatre of New Jersey and has also worked in product optimization for Sensation Research. 

Riley Dugan
Assistant Professor of Marketing

Riley Dugan’s research interests focus on persuasion, attitude formation and issues pertaining to sales education. He has a Ph.D. in marketing and is a frequent contributor to the American Marketing Association’s monthly publication Marketing News, where he writes about issues facing sales and marketing educators. 

About the Department of Management and Marketing

The coursework in this concentration draws on expertise provided by The University of Dayton’s Department of Management and Marketing, which focuses on how marketing fits into a broader business landscape. Courses are designed to embrace a theory-to-practice orientation that includes hands-on projects that solve real problems for real organizations.

Take the Next Step

Ready to start applying critical marketing skills to your organization and your community? Learn more today.