Online MBA with a Concentration in Marketing 

If you’re interested in an MBA in marketing, MBA@Dayton’s marketing MBA concentration may fit your needs. The concentration will help you deepen your marketing knowledge and build practical skills that you can apply at work immediately.

The courses in this concentration are designed to help you strategize, execute and defend marketing efforts within a variety of organizations. You will learn strategies to help you enhance your company’s branding, sales and value proposition strategies.

Concentration Outcomes

With the rise in digital marketing efforts — particularly social media advertising and outreach — marketing departments expect professionals to build highly targeted campaigns while providing detailed results reports. With an MBA focused in marketing, you can demonstrate your expertise to employers and apply data-driven marketing strategies to help organizations meet their goals. 

The learning outcomes of the MBA marketing concentration include working successfully with other teams in your organization, including the ability to present campaign results effectively. In addition to learning a variety of MBA marketing skills, you will expand your network of marketing professionals. MBA@Dayton’s live online classes and in-person immersions give you face-to-face interaction with peers and faculty members who work in the marketing field.

Required Elective Courses

The MBA marketing concentration consists of three elective courses, totaling nine credits. You can begin taking electives once you have completed the core Marketing Management course and any individual course prerequisites.

Marketing Analytics

You will learn the common statistical analytical procedures for making effective marketing decisions.

Digital Marketing

You will examine internet marketing and other forms of electronic marketing in the context of business strategy.

Negotiation

You will explore the negotiation process and learn how to apply these skills to persuade stakeholders and meet your goals.

Get Started Today

Learn more about the University of Dayton’s online MBA and how it can help you advance your career in marketing.

Featured Marketing Faculty

Elizabeth Eichler
Lecturer

Elizabeth Eichler has a background in the arts, marketing and innovation. She is an advocate for creativity as a source of business value. Eichler has served as director of marketing for the internationally acclaimed Shakespeare Theatre of New Jersey and has also worked in product optimization for Sensation Research.

Riley Dugan
Assistant Professor of Marketing

Riley Dugan’s research interests focus on persuasion, attitude formation and issues pertaining to sales education. He has a Ph.D. in marketing and is a frequent contributor to the American Marketing Association’s monthly publication Marketing News, where he writes about issues facing sales and marketing educators. 

About the Department of Management and Marketing

The coursework in the online MBA marketing concentration draws on expertise provided by the University of Dayton’s Department of Management and Marketing, which focuses on how marketing fits into a broader business landscape. Courses in this concentration are designed to embrace a theory-to-practice orientation that includes hands-on projects that solve real problems for real organizations.

Marketing Job Outlook

Now could be a good time to earn an MBA in marketing strategy or an MBA in marketing online, according to the most recent Bureau of Labor Statistics data on the marketing job market. 

Between 2016 and 2026, the demand for advertising, promotions and marketing managers is expected to grow 10 percent, which is considered faster than the average growth for other occupations.1[] There were 249,600 jobs for advertising, promotions and marketing managers in 2016, and by 2026, that number is expected to grow by 23,800.1

In May 2017, marketing managers earned a median annual wage of $132,230, which was higher than the median annual wage for advertising and promotions managers for that same month and year.1

Based on this marketing job outlook, there may be an increase in the MBA marketing demand, and the University of Dayton is proud to offer this concentration online to students across the country.

MBA in Marketing Jobs

The MBA marketing career path can go many different ways depending on your interests and abilities. Professionals who have earned an online MBA with a focus in marketing may choose to pursue one of many marketing roles needed to serve organizations in the 21st century.

Marketing roles occur at different levels, from the junior or coordinator level to the manager, director and executive levels. Many organizations use titles differently, so be sure to consider a wide range of positions while you are looking for jobs you can get with an MBA in marketing. It’s important to read job descriptions to determine if a certain role is a good fit for your skills and interests. 

Here is a sample of job titles in marketing: 

  • Content writer
  • Copywriter
  • Creative director
  • Creative marketing manager
  • Brand marketing manager
  • Digital marketing manager
  • Marketing communication director
  • Product manager
  • Marketing consultant
  • Marketing research analyst
  • Social media specialist
  • Digital media specialist
  • SEO analyst

www.bls.gov/ooh/management/advertising-promotions-and-marketing-managers.htm

Take the Next Step

Ready to start applying critical marketing skills to your organization and your community? Learn more today.